Everyone's saying it is. Even news platform are covering it in their headlines. This week , I was introduced to an interesting presentation by Mark Ritson, currently a Professor of Marketing at Melbourne Business School. In the video, he argues that traditional marketing channels such as TV, are still more impactful than unreliable...

Some embrace it. some fear it. Like it or not, Internet of Things (IoT) is already in Singapore. From smart watches to driver-less car, IoT is gradually seeping into our lives and shaping the way we work, think and live. Take healthcare for example. We can now...

A great way to fly. Consistently bagging multiple awards such as "World's Best Airline" in Skytrax's World Airline Awards for 4 times, it's no secret that Singapore Airline (SIA) has a reputation of being an industry leader that delivers excellent service from departure to arrival. Back in April 2015, SIA was the first airline to develop an application...

Deliciously blue, yet all natural. Located in a small humble restaurant in Japan, this blue ramen became viral in just two days after the owner uploaded a picture on it on Instagram, clocking thousands of posts, reposts and media coverage of the peculiar noodles. So how...

Asterisks. The symbol of "there's no such thing as a free lunch".In this post, we will discuss some of the concerns and disadvantages behind free services and freemium models. Take Facebook's infomediary model for example. When you sign up for Facebook, you will see this sentence: "By clicking Sign...

In a 100% urbanized country like Singapore, it's no surprise that Singapore has a significantly high social media penetration at 85%. Just Facebook alone has 4.80 million Singaporeans using it! Thus, it is crucial for companies and businesses alike to recognize the potential and benefits of using social media as...